Cannes Lions

QUILMES BEER

Y&R BUENOS AIRES, Buenos Aires / CERVECERIA Y MALTERIA QUILMES / 2004

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"Light" QuilmesWe see a window on a building where a white light goes on and off intermittently. We cut to a party. As we enter, we discover that the light goes on and off whenever somebody opens the fridge and takes a Quilmes beer.

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