Cannes Lions
Y&R BUENOS AIRES, Buenos Aires / CERVECERIA Y MALTERIA QUILMES / 2012
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Quilmes Lieber is the first non-alcoholic beer from Quilmes, the most important beer brand in Argentina. Quilmes’ spots always show people having fun with friends, and with this spot Lieber tries to show the same: although it has no alcohol, it tastes and feels just like a regular Quilmes beer, so you can enjoy it with friends in your work, in the gym, having fun wherever you are, with no visible effects on your body.
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