The Truly Unreal R8.Following its release early this summer, the Audi R8 5.2 V10 sold out immediately. With fans clamoring to own one of these groundbreaking vehicles, we pioneered an equally groundbreaking advertising solution - one that gives every person the chance to get an R8 for their garage. Available at Audi.ca, this 1:1 scale, photo realistic banner, conforms to garages and mirrors everything except the vehicle’s price. The product received worldwide press, but its true popularity can be seen closer to home on garages all across Canada.