Cannes Lions

RACER

GOOGLE CREATIVE LAB, New York / GOOGLE / 2014

Awards:

1 Gold Cannes Lions
1 Bronze Cannes Lions
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Case Film
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Overview

Entries

Credits

OVERVIEW

Execution

Live on-stage demo during Google I/O ‘13 to launch the experiment, mobile site, desktop site, launch video, behind the scenes video and an installation to showcase the experiment on a larger scale.

Outcome

3.2MM website visitors, 70% of users coming from mobile or tablet.

Coverage was universally positive, focusing on Google’s innovative use of technology within the mobile browser including use of websockets and the web audio api.

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