The film uses rock music stereotypes. A rock band playing on stage, a musician vomiting backstage, a messed up hotel room. As the images become increasingly blurred, a rain of prohibition logos appear (unsuitable for under 18 years, unsuitable for pregnant women...) and fill the screen. A naive and innocent image arrives at the end of the film: They won't show you anything about real rock'n'roll on TV. So listen to it on the radio.

Besides the obvious educational aspect of this operation, OUI FM benefited from an excellent visibility from younger listeners (12-17 years-old) and an increase of the traffic on their website. The creative originality finds its strength in the thousands of personalized answers sent to the Tweets’s fans and The Who’s biography page hosted directly on OUI FM’s website on which the Tweets redirected to.

This digital activation had a lot of success.

It helped many 1D’s fans to discover who the Who were, but more important, to discover the existence of a rock radio, where they could find new rock bands.

More than 4,000 tweets were sent during the activation. On average, each Tweet was Retweeted 4 times, and the number of unique visitors to the OUI FM website increased by 47% during the activation.

Also, Who’s Who was selected among the top ten Twitter campaigns of the year and helps OUI FM to find new listeners (+16% more listeners since then).