‘Studio Baptiste’ tells the story of Jean-Baptiste, an African who studied in Belgium for 5 years, who returns to his village in Africa and starts ‘Studio Baptiste’, a radio station which has ‘lots’ in common with ‘Studio Brussel’. The result: the village will never be the same again. Music can change a society. Life is music, yes indeed.

The campaign was chosen as ‘campaign of the year’ by Belgian youngsters. To top it off, Studio Brussel breaks all the records for audience figures. Today they reach 10% of the Belgian population in a difficult market in which the max. reach of Studio Brussel should be only 6%.