We decided to give “starman” David Bowie his very own constellation. Together with the Royal Belgian Observatory we identified 7 stars in the form of Bowie’s iconic thunderbolt and named it ‘Stardust for Bowie'. The thunderbolt became the key visual of a digital mourning place, a microsite were all Bowie fans could upload their music in the universe with a personal message.

"It was not easy to identify the appropriate stars," says Philippe Mollet from MIRA. "Studio Brussels asked us to give Bowie a unique place in the galaxy. Referring to his various albums, we chose seven stars - Sigma Librae, Spica, Alpha Virginis, Zeta Centauri, SAA 204 132, and the Beta Sigma Octantis Trianguli Australis - in the vicinity of Mars at the exact time of his death. The constellation looks like an exact copy of the iconic Bowie lightning. "

Stardust for Bowie was launched one day after David Bowie’s death. In a few hours it became a mourning place for millions of Bowie fans.

On in integrated platform, linked to Google Sky, everyone could say goodbye to David Bowie in their own way. By choosing their favourite song, writing a personal message, and adding it to a star withing the constellation.

Without any paid media, we reached:

200.000 people said goodbye to David Bowie

1.1 million shares and comments on social media.

Stardust for Bowie dominated the global press, accounting for a total of 13.3 billion impressions. (source:Talkwalker)

It gave fans a chance to say goodbye in their own way.