The 'Liberate Your Ears' campaign was used to launch 91.5 Radio New York. Radio New York partnered with KEXP Seattle to bring independent radio to to a city that thrives on an independent music scene. The 'Liberate Your Ears' concept was born out of the idea of breaking away from corporate radio's programmed playlists, and having a choice to hear new music coming from people who care about what they are playing.