Cannes Lions
ARNOLD, Boston / RADIOSHACK / 2008
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Description
This is a national (US) TV spot for RadioShack which was part of a campaign launching their new “Do Stuff” platform. In the consumer electronics category, everyone talks about which products you can buy from them. But RadioShack is telling people it’s not just the products, it’s what you can do with them. And when you add RadioShack’s knowledge to their products and accessories, you can do some pretty amazing things. In this case when a young man is forced to choose between his music and his woman, RadioShack allows him to keep both his loves.
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