An idea is a “decision”. Making a decision also means giving up other options. Only through repeating this tough decision-making process—Lost & Found—can brands move forward. The path is not for racing with competitors, each is original. As each brand paves its own unique path, the world becomes filled with beautiful, vivid scenery.

An idea is a “decision”. Making a decision also means giving up other options. Only through repeating this tough decision-making process—Lost & Found—can brands move forward. The path is not for racing with competitors, each is original. As each brand paves its own unique path, the world becomes filled with beautiful, vivid scenery.

Advertising Museum Tokyo received more visitors than the year before, resulting in an increased awareness of the One Show Awards and a deeper understanding of what it takes to receive such a prestigious award.