For experimental radio station egoFM we had to create a promotional campaign which showed its slogan, “Any sound you can imagine”, in an unconventional way. We placed 15 zebra finches and an e-guitar in a bird cage. Each time the birds moved on the strings, they created unusual sounds and melodies.

Many young people saw the installation, stopping before it and listening in fascination. Many of them now have a new favourite radio station: egoFM. The station succeeded in attracting many new listeners, especially opinion leaders when it comes to music. The fictitious artist ‘Nepomuk Mozart’ was even turned into a cult figure on egoFM, being given his own programme. Click-through rates to egoFM rose by 16%.