The use of panels along accesses to the coast is very common. For this reason we had to use creative media in such a way that the message stands out. The panel, besides having movement which in itself already calls attention, also attracts the consumer by the entertaining manner in which it deals with the subject of mosquitos and the effectiveness demonstrated by Raid Multi.

In spite of this action not being the only media for this product, we have observed that in markets where we have had the counters, results in share growth are above the Brazilian average.