We noticed that roaches prefer the taste of Raid® over the competition. So, to penetrate New York, a city known for its food, Raid® created limited-edition baits in the shape of roach-sized restaurants.

Raid® created limited-edition baits in the shape of roach-sized restaurants. For in-store, we brought the restaurants to life using 3D technology. Store owners actually became “franchisees” of the tiny restaurants. Online, each restaurant was treated like a real restaurant complete with reviews, menu options, and even directions to a fixed address. The restaurants were created with a unique auto-cad design system, so they not only hold extreme detail through a glossy, black rendered texture, but designs could also be realized from state-of-the-art, pioneering 3D printing techniques.

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