Cannes Lions
PARK PICTURES, New York / VOLKSWAGEN / 2018
Overview
Entries
Credits
Description
In a unique spot that does not feature a new product by the brand, Acord instead harkens on the brand Volkswagen's nascence in the era of free love and Woodstock for "Rain." In the spot, music festival-goers of the late 60's, early 70's, make their way to a Woodstock-similar festival, meeting revellers and making friends, only to be forced into a midcentury VW van when a sudden rainstorm overtakes the scene.
Similar Campaigns
12 items