Cannes Lions

Rain

PARK PICTURES, New York / VOLKSWAGEN / 2018

Film

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Overview

Description

In a unique spot that does not feature a new product by the brand, Acord instead harkens on the brand Volkswagen's nascence in the era of free love and Woodstock for "Rain." In the spot, music festival-goers of the late 60's, early 70's, make their way to a Woodstock-similar festival, meeting revellers and making friends, only to be forced into a midcentury VW van when a sudden rainstorm overtakes the scene.

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