Cannes Lions

VOLKSWAGEN SIDE ASSIST TECHNOLOGY

ALMAPBBDO, Sao Paulo / VOLKSWAGEN / 2012

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Office. We see a nerdy guy wearing a white shirt and thick-framed glasses. He has a cup of coffee in his hand. One of his workmates approaches him from behind, holding a paper bag that’s full of air and clearly intends to pop it behind our hero’s head. But the thick-framed glasses are, in fact, an equipment designed to avoid this kind of accident.

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