Cannes Lions
HAVAS, Paris / TRANSAVIA / 2019
Overview
Entries
Credits
Background
Transavia Airlines serves 26 destinations and is opening 8 new sunny lines, departing from Nantes.
Nantes is a city in France, where it rains 168 days per year.
So people are used to taking shelter all around the city.
Execution
Transavia Airlines has covered underneath shelters all over the city to encourage people to escape the rain and go meet the sun : balconies, bus stops, building entrances, covered coffee terraces… Each of them have become the best location for Transavia’s sunny destinations advertising.
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