Cannes Lions

Rainless Places

HAVAS, Paris / TRANSAVIA / 2019

Presentation Image
Demo Film
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Overview

Entries

Credits

OVERVIEW

Background

Transavia Airlines serves 26 destinations and is opening 8 new sunny lines, departing from Nantes.

Nantes is a city in France, where it rains 168 days per year.

So people are used to taking shelter all around the city.

Execution

Transavia Airlines has covered underneath shelters all over the city to encourage people to escape the rain and go meet the sun : balconies, bus stops, building entrances, covered coffee terraces… Each of them have become the best location for Transavia’s sunny destinations advertising.

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