Cannes Lions
FEVER 104 FM, New Delhi / FEVER 104 FM / 2011
Overview
Entries
Credits
Description
An epic as Ramayana for radio requires immense sound-scape, production commitment & music. This is a spot to promote one of the most compelling episodes on Fever Radio Ramayana.In this promo spot that announces the episode where Ravana’s uproar of fury, shakes the mortal plane after losing his only son- Meghnaad. The music was arranged in D-sharp minor progression of the Indian Classical Ahir Bhairav Raga, to simulate darkness and pathos, a Raga that symbolizes Lord Shiva, of whom Ravana was a true devotee.
Technology like Eastwest Stormdrum2, RA, Swarplug Spectrasonics Omnisphere and the roar of Mridangam have been used to create the dark aura.
Similar Campaigns
6 items