Cannes Lions
FOX SPORTS MARKETING, Los Angeles / FOX INTERNATIONAL / 2018
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Minnesotans are so nice! Or are they? Inspired by well known film & TV portrayals of our mid-western compatriots “Geez” shows employees and fans at TCF Bank Stadium being helpful, friendly and polite, until all of a sudden their smiles wipe away and we see the not so friendly Golden Gophers crunching, smashing and destroying their opponents. The spot ends with a linebacker standing over the camera, offering a hand and smiling.
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