Audi is one of the main sponsors of the sport in Finland and very visible on courses and activities around golf. Our client, K-Auto, the Audi dealer in Finland, wanted to create a print ad for the national Golf Magazine. The objective was to solidify Audi's image as an intelligent and sophisticated premium electric vehicle brand as well as communicate the range of their e-tron models.

Simplicity is bliss. With just two words we give a clever nod to our golfing audience and communicate one of the USPs of the product – and steal something well-known from our competitor brand: their name.

Naturally this was simply one asset within the MarCom luggage of Audi in Finland. Therefore, it’s impossible to give a solid business result for the ad. However, it was applauded by the audience – with Golf magazine we reached every registered golf player in Finland.