Test drives always come with a big queue and complicated registration. We decided to simplify and streamline registration, and offered a new format for a test drive. We departed from the usual conditions of organising a test drive and we divided the stages of gathering information, developing a database and conducting the event. And we tied all activities into social media.

7 days4,000 registered users13,500 pictures2,000 posts on FacebookModern technologies allowed us not only to turn a regular test drive into a party and get many people interested in test-driving the car: they also allowed us to unlock and preserve emotions with the help of electronic keys and social services.