By using the soft top of Land Rovers Evoque Convertible, as their canvas, 5 Spanish artists were invited to turn Land Rover into a creative protagonist, thus passing ARCO’s exhaustive controls.

Presenting 5 unique creative approaches, they transformed the soft top into a remarkable display of individual expression.

Land Rover Gallery was ARCO’s first ever Brand exhibit.

The gallery showcased the 5 artist’s soft top designs.

A documentary showing the creation process of these unique pieces of art accompanied the displays.

One of the designed soft tops was even mounted on a real new Land Rover Evoque Convertible.

+100.000 visitors.

+1.089 capotes designed online raised €’s for disabled children.

Earned media exceded € 300.000.

+10.000 social media impressions in the first week.

And thie idea and exhibition encouraged creativity online in support of Apascovi, [inspiring children with mental disabilities through art].

A bespoke environment allowed these children to participate in designing their own soft tops.