Cannes Lions
CIEN VOLANDO, Mexico City / JAGUAR / 2012
Overview
Entries
Credits
Execution
Our concept was: Luxury Test Drive Wherever You Are -we offered a weekend test drive and delivered the car to the place that the client told us.
Outcome
With an accurate choice of a neighbourhood, 25 corporate offices and 100 Jaguar door handles, we had a reach of more than 300 businessmen from our target audience and our sales had an increase of 14%.
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