Since the opening of Singapore’s first 2 casinos last year, problem gambling cases have increased dramatically. Ray of Hope wanted to encourage people to call their helpline by letting them know that problem gambling is just like any other psychological disorder, and can be treated with proper counselling.

To do that, we created a set of posters that dramatized the consequences of problem gambling by using the characters that all gamblers recognise, letting them know they don’t have to fight their addiction alone.

The posters were placed in community centres and at bus shelters late last year, so it's still too early to determine overall results. However, the significant increase in number of gamblers seeking help at Ray of Hope and other counselling centres already makes the campaign a success.