Cannes Lions
WUNDERMAN, Shanghai / SCHICK / 2012
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In the wild, Smooth Lee is exchanging blows with a bearded thug in the final battle. The thug takes the first move and attacks Smooth Lee. Composed as he is, Smooth Lee calmly reveals the only Schick Ultrablue in his hands and nimbly demonstrates the Smooth Shaver steps. His moves are so natural and fluid, and after exchanging countless blows, the winner was clear. The thug is no longer bearded, as he looks satisfied. Smooth Lee, then withdraws his weapon with a triumphant smile.
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