Let’s Cafe is one of Taiwan’s biggest coffee chains with over 2000 stores. The problem is, it is not really a store. More like a kiosk in the Family Mart convenience store.

How can coffee lovers who are getting their coffee from regular cafes take Let’s Café more seriously? How can Let’s Cafe offer a credible café experience against bigger more established chains with proper stores?

The Solution, offer our consumers something extra that even big coffee chains can’t. A latte art customization that is ridiculously unique and fun.

We kicked it off in our most popular stores. All consumers have to do is upload an image from their mobile to this machine. And viola! The image gets sprinkled onto their latte, forming the ultimate latte art.

Our consumers shared their various creations with their friends and these were re-tweeted to millions of people on social media.

By owning latte art, the perceptions of Let’s Café’s coffee credibility went up by over 80% and sales increase couldn't be better.

As the campaign was launched fairly recently the latest sales results are not currently available.

We kicked it off in our most popular stores. The world’s first coffee brand that has a machine that lets you print Latte Art onto your coffee. All consumers have to do is upload an image from their mobile to this machine. And viola! The image gets sprinkled onto their latte, forming the ultimate latte art.

Our consumers shared their various creations with their friends and these were retweeted to millions of people on social media. By owning latte art, the perceptions of Let’s Café’s coffee credibility went up by over 80% and sales increase couldn’t be better. As the campaign was launched fairly recently the latest sales results are not currently available.