Let’s Cafe is one of Taiwan’s biggest coffee chains with over 2000 stores. The problem is, it is not really a store. More like a kiosk in the Family Mart convenience store. How can Let’s Cafe offer a credible café experience against bigger, more established chains with proper stores?

The solution: we offered our consumers something extra that even big coffee chains can’t. A latte art customization that is ridiculously unique and fun. We kicked it off in our most popular stores.

We provided a simple App, all consumers had to do was upload an image from their mobile to this machine. And viola! The image gets sprinkled onto their latte, forming the ultimate latte art.