Cannes Lions

READING PROMOTION

JWT COSTA RICA, San Jose / MINISTRY OF CULTURE OF COSTA RICA & SINABI / 2011

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Costa Rica musicians from different backgrounds were given each a book from a local writer to read. Each of them had the task to create the soundtrack for each story, thus, making the soundtrack of a movie you will never see, but, if reading the books, you can imagine it.The soundtracks of the different books began to play for free on the radios as if they were a regular piece of music from each artist. But, along with the music being played a message was given explaning that the song was made from a novel from a costa rican author.

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