18 popular musicians from different backgrounds were each given a book from a local writer to read. Each of them had the task to create the soundtrack for each story, thus, making the soundtrack of a movie you will never see, but, by reading the books, you can imagine.Instead of using traditional advertising on radio, we decided to place our bets on a communication that would not only be different, but will be seen by the young people as entertainment and will definitely help us reach our goal.So, instead of paying for advertising on radio, we gave them six music singles in which the emotions from the different books were transmitted.But, along with the music being played a message was given explaining that the song was made from a novel, poem or story from a Costa Rican author.

Results:10,000 youngsters visited the libraries, not only for the soundtrack album, but also for the books behind each song.For the first time, 4 songs that were made for literature, got to the top positions in different music charts.Social networks were bombarded with positive comments about the project.

Huge free media coverage was given to the project, also placing the national literature in the position it deserved to be.And the most important thing of all: we managed to create a trend out of our stories, essence and culture.