During the night, a crane attaches bright and beautiful pop-up balconies to dreary house fronts. In the morning, the residents are surprised with a totally new view – and reminded of the many beautiful flats available to rent on the IMMOBILIENSCOUT24 website. At each building it stayed for one day and created a much bigger impact than any conventional poster could have created.Instead of just talking to the people through an ad, the balcony created an unforgettable live experience and delivered our message in a remarkable and funny way right to the people’s door. The people who lived in the apartments and passers-by could instantly discover how finding a new apartment on IMMOBILIENSCOUT24 would improve their life.

With a limited budget of 5000 Euros, the balcony created a buzz on the streets and on the web. The ambient was mentioned in many city magazines and found its way to the internet through mobile-uploads from passers-by on all major community-sites like facebook. We cannot provide any qualified data yet, but with entire neighbourhoods seeing the balcony, it is possible that in the near future a large number of people will follow the promise of a better home and search for a gorgeous apartment on ImmobilienScout24.