Cannes Lions

SQUARE IN THE SKY EXPERIENCE

INNOVA GROUP, Sao Paulo / GAFISA / 2014

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Overview

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Credits

OVERVIEW

Execution

The agency created the action 'Square In The Sky Experience'. A hanging panoramic balcony which was raised up to 80 meters high and that provided real views of the future apartment.

Outcome

An unprecedented experience of live marketing which had the release of films created for the internet- reaching 1 million views. A success which took up 630 customers in 2 weekends.

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