Cannes Lions
INNOVA GROUP, Sao Paulo / GAFISA / 2014
Overview
Entries
Credits
Execution
The agency created the action 'Square In The Sky Experience'. A hanging panoramic balcony which was raised up to 80 meters high and that provided real views of the future apartment.
Outcome
An unprecedented experience of live marketing which had the release of films created for the internet- reaching 1 million views. A success which took up 630 customers in 2 weekends.
Similar Campaigns
12 items