Real Estate Tips From The Terminally Ill, is a 2-minute film that inspires all Australians to re-think our unhealthy obsession with property ownership at all costs. To change our hard-wired behaviour required a voice guaranteed to get our attention and force us all to sit up and listen. To achieve this, we sought the unique clarity and wisdom of six Australians facing the end of their lives.

Each spokesperson shares profound and insightful thoughts based on their new perspective on life, each convincing us to prioritise the things that really matter, over the futile pursuit of bricks and mortar.

A month-long campaign was launched on Channel 7’s Sunrise breakfast show promoting the 2-minute film. It was also seeded via 30” TVCs, YouTube trailers and promoted via Facebook.

The 2-minute film was shared with our audience online; and a 60-second version appeared nationally, on TV.

A series of films featuring each of the talent allowed viewers to explore individual stories in greater depth and were housed, along with the hero content, on the UBank website.

UBank had a highly ambitious aim, setting out to change the way Australians think about their number one topic of conversation—property. This would have been an ambitious aim for one of the major banks, but UBank is only the country’s 18th largest bank, with only a modest budget of $1.5m.

Originally conceived purely for an Australian audience, Real Estate Tips From The Terminally Ill sparked the nation’s curiosity and then, importantly, got everyone thinking. The film struck a universal chord not just with Australians, but also around the world, reaching an earned global audience of 104 million people.