All I Need, is an hour-long, prime-time TV documentary, that examined our true needs vs. our wants when it comes to property ownership. In a series of experiments, a team of experts—a psychologist, an architect and a professional organiser—revealed that many of our deeply-held assumptions are incorrect.

Conventional wisdom says that happiness increases with larger and larger homes, and more and more possessions. The show revealed that, surprisingly, we’re more likely to find happiness in smaller spaces, with less stuff. It was welcome news for a stressed-out, property-obsessed nation, allowing us to reset our property dreams around a happier life.

All I Need, was first broadcast nationally on Network 7, and 7 months later was syndicated to TV platforms Presto, and FOXTEL. As well as its TV broadcast, the show was cut into episodic content, trailers and in-depth interviews which were distributed through PR and social media, further extending earned reach.

In total, the content generated 4.5 million views, from zero paid media investment.

In a country of 23 million people, All I Need attracted over 4.5 million views, with zero media dollars spent. The show also scored highly against a number of other key metrics:

UBank achieved $4.2bn in home loan sales—the highest the bank has ever achieved; daily sales increased by 150% during the campaign; the UBank site experienced the highest web traffic in two years; active consideration rose to a high of 11.1%, from a base of 6.1%; the NPS shifted significantly from -11.8 to +2.1 (arresting a 6-month decline); and prompted brand-awareness rose to a high of 45.2% vs. base of 32.6%.