Challenge: In China, 10 million cubic meters of forests are destroyed each year just to produce paper. Yet, 60% of paper is away after being read once.

Idea: We found a special fading ink and readjusted the formula so that it can be used in printer ink box. The contents on the page would disappear gradually within few days. And the turning-blank paper can be used again and again.

Result: By using fading ink to print, 60% of papers were saved. The campaign spread throughout the web via SNS and news sites. So far, the campaign has made more than 220,000 impressions after its launching. Friends of Nature, the project advocate, have seen a rapid 58% increase of its followers within one month.

From a PR perspective, the campaign has been a success in that it has made people think differently about how they can save paper, rather than just put it in the recycle bin. It also has brought a lot of awareness to Friends of Nature as a pro-active organization to enable the “Green Office” initiative.

Our inspirationcame from “fading-doodle pen" for kids. We readjusted the ink formula, and used it in printer ink box. The printout using this special ink looks no different from those using normal printing.However, the contents on the page would disappear gradually within few days. And the turning-blank paper can be used again and again.

By using fading ink to print, 60% of papers were saved. The campaign spread throughout the web via SNS and news sites. So far, the campaign has made more than 220,000 impressions after its launching.Friends of Nature, the project advocate, have seen a rapid 58% increase of its followers within one month.