Cannes Lions

RECOFFEE TREE IN THE BOTTLE

HAIR O' RIGHT INTERNATIONAL CORP., Taoyuan County / HAIR O'RIGHT INTERNATIONAL CORP. / 2014

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Overview

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Credits

OVERVIEW

Description

Biodegradable materials were not widely applied in hair care industry a few years ago. So it took us a long time to get a full comprehension about their chemical properties and composition. The biggest challenges were finding the best material combination and the molding of the plug. We tried a lot of different combinations in order to satisfy the needs of mass production and product protection, as well as biodegradability. Finally, after countless discussions and tests, we picked PLA mixing with recycled coffee grounds and successfully created this 100% biodegradable bottle.

Execution

The properties and molding process of biodegradable materials are completely different from that of common plastics. At the beginning stage, the molding of the bottle took 8 times of time to complete. We spent about two years testing on the best material temperature and molding time. After dozens of trial and error, we achieved the best result.

To produce the plug at the bottom, a special mold is needed. After 4 modifications, we successfully developed the 3-directional clamping. With the mold, breakage and damage was significantly reduced. This is also pioneering in the field of bottle blowing.

Outcome

As low-carbon and ecofriendly ideas are popular around the world, most customers now prefer ecofriendly design. As a sustainable design, O’right’s Tree in the Bottle has aroused broad interest among customers. So far it can be seen in 20 countries around the world. The Recoffee Tree in the Bottle is O’right’s latest innovation. Recently, four product launch events attracted a huge number of buyers in Taiwan. International buyers are also paying close attention to it. According to these market responses, it can be concluded that the Recoffee Tree in the Bottle will achieve another huge success.

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