Instead of just telling people about the Torque, the live demo call-in allowed Sprint’s audience to actually test out the technology for themselves. They got actual proof that the Torque would work on virtually any jobsite, including theirs.

Immediately after the spot aired, Sprint received a call every 2 seconds. Nearly 2000 calls in under 90 minutes. Customer service was so inundated with callers it crashed their system. This overwhelming response ultimately forced Sprint to remove the phone number.

Sprint had 100% increase in traffic to their site, 45% increase in time spent on it, and nearly half a million media impressions in a few short weeks. After the live demo was over, nearly 50 callers left messages with customer service, still wanting to test out the Torque.