The British Army briefed us to address Officer recruiting: applicants had qualifications, however they often lacked qualities like confidence, courage, commitment, humility, compassion and the ability to work under pressure.We asked a dozen young officers “what’s the hardest challenge that you have faced in your career as an army officer?” On the microsite candidates were set five of these real challenges. Each officer set up the scenario via streaming video, and the ‘candidate’ had 30 seconds in which to rank a set of possible actions in order of priority. 75,000 visitors spent an average of 11 minutes facing challenges.