In cooperation with the Croque Master delivery service, we used a custom-made metal QR code template to test which ingredients would be best suited for making our Pizza Digitale.

Once we had found the perfect combination of tomato sauce and basil, the four-week promotion got under way: every agency order included one of our pizzas free of charge.Staff of the selected agencies could thus look forward to an extra meal as well as a new idea and the chance to find a new job. That is, if they made out the code and scanned it with their smartphones.

During the campaign, there was a significant increase in the number of applications by digital creatives. We invited a total of 12 talented creatives who had got in touch with us via the Pizza Digitale code. Two creative teams made such an impression on us that we decided to hire them straight away.In addition, we were happy to see that our idea was received very positively in all social media channels and German specialist publications, as well as casually establishing us as an expert in the online sector.