Cannes Lions

EMPLOYEE LOYALTY AND CORPORATE IMAGE OF SCHOLZ & FRIENDS

SCHOLZ & FRIENDS BERLIN, Berlin / SCHOLZ & FRIENDS / 2012

Presentation Image
Film
Film

Overview

Entries

Credits

Overview

Execution

We invite our employees to change the agency’s name into their own. FourSquare gives them the chance to “own” the agency – by incorporating their name into the company’s logo at the front facade of the building. For example “Scholz & Friends” becomes “Heine & Friends”. It’s made possible by a Web-API, which provides communication between FourSquare and the LED-display above the entrance.

Outcome

Until today, over 60% of all employees have been using "Me & Friends".

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