Cannes Lions
SCHOLZ & FRIENDS BERLIN, Berlin / SCHOLZ & FRIENDS / 2012
Overview
Entries
Credits
Execution
We invite our employees to change the agency’s name into their own. FourSquare gives them the chance to “own” the agency – by incorporating their name into the company’s logo at the front facade of the building. For example “Scholz & Friends” becomes “Heine & Friends”. It’s made possible by a Web-API, which provides communication between FourSquare and the LED-display above the entrance.
Outcome
Until today, over 60% of all employees have been using "Me & Friends".
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