The current market makes it difficult to use conventional approaches to differentiate yourself from other agencies. The idea of communicating in a conspicuous and, above all, distinctive fashion that you are looking for staff is one that fits in perfectly with TBWA’s disruption philosophy.

-Awareness in advertising market that TBWA is indeed an advertising agency that stands for non-traditional media thinking.-Many applicants and the right people were found.-Surprised reactions from people in the advertising market and from clients.-Much appreciation for the action on communication weblogs.-Free publicity in several communication magazines.