A 60’’ TV spot for Vivo mobile telecom operator to advertise its 3,400 socially-responsible, environmentally-friendly cell-phone recycling collection sites. The upbeat TV spot depicts people in doing different things (walking, running, skateboarding) before a white backdrop. The catch is that nobody was actually filmed doing any of this. All the action we see is the result of still-photo collage achieved though pictures donated by over a thousand collaborators, yielding a good-humored “yes, we can” appeal for collective environmental action.