Red Bull embraced mobile for its Red Bull Flugtag event. Mobile gave the event a more appealing image to a younger audience and it solved some logistical problems. Red Bull used mobile in several ways, all contributing to a successful event (before, during and after):- mobile game for rumour around the event - as an advertising medium for stimulating ticket sales and game downloads- fully automated ticket sales (ordering, paying, receiving and redeeming)- crowd control during the event (who is on the premises?)- as a communications tool towards the audience (before, during and after the event)