To get young, able-bodied people to volunteer for the Red Cross.

Red Cross means hope. So to demonstrate the role of Red Cross, we used 2 red tapes to form the iconic Red Cross logo and patched up torn pictures of Red Cross personnel rescuing helpless natural disaster victims. Transforming a heartbreaking situation into 1 filled with hope.

The campaign resulted in an 18% surge in online registrations, increasing the number of the Lebanese Red Cross volunteers to 4,231 people.