This year The Red Cross Store became a look-alike bookstore full of Stories of Hope.Stories that are not written yet. Because every page of the books are blank. And because with every help, these Hope Stories will come true.

A special and unique typography was designed in order to say with which letters these Stories of Hope should be written. H as in Hope, not Hate.O as in Optimism, not Oppresion.P as in Peace, not Pain.E as in Ecology not Emanations.

Attendance to the store opening doubled from last year and tons of press, media and celebrities came out to show their support.People are now asking for a dwonloadable version of the typography.