Cannes Lions
Reincarnation - Circus Tiger
Y&R SHANGHAI / PETA - PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS / 2017
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Overview
Entries
Credits
OVERVIEW
Description
What you do in this life follows you to the next.
Execution
The work paid homage to illustrations normally found in Chinese temples and ancient texts. The only difference being- our posters incorporate contemporary elements and a painfully real portrayal of our modern (and future) life.
Outcome
This campaign was launched in late April. We do not have detailed results yet.
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