Cannes Lions

REINVENTION DONKEY

RADICAL MEDIA, Santa Monica / GE-DAKO / 2015

Film
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A man is getting ready to leave his home and sees a tiny donkey that tells him he grants invention wishes. After asking for two best friends, the invention donkey tells him to wish for something that matters. The man asks for something that helps power the planet, and the donkey tells him all the steps he needs to take in order to do it. This is overwhelming for him, so he asks if someone else can do it. The GE logo is seen at the end, implying that GE has already taken all of these steps to power the planet.

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