Cannes Lions

REMA 1000 GROCERY STORE

DDB OSLO, Oslo / REMA 1000 / 2009

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Smart Kids. We see a man driving his car way over the speed limit. Suddenly a group of kids appear by the roadside who stop the driver in a rather unusual traffic control. The kids inform the driver that the police are waiting for him just a few meters further down the road and that he would probably have lost his license had they not been there to alert him. The driver thanks them for helping him out and hands over some money.

The kids have obviously found a smart way to earn some extra cash. The police on the other hand, don’t understand a thing. No traffic bullies on the road today. What is going on?

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