Nando's restaurants in the Middle East, wanted to increase their appeal to families. (More bellies means more people enjoying their delicious chicken)

Our approach was to create an identity that approaches young diners at Nando’s like little grown-ups. Because kids never act their age. They always want to be older.

So, we created a kids version of the Nando’s typeface (please refer to attached DVD) and applied it to loads of interactive goodies (including the menus) kids could enjoy while waiting for their food. All the items were junior versions of stuff that adults tend to have - watches, jewellery, even a credit-card-sized loyalty card – to keep with the little grown-ups theme.

The programme has just been implemented - the beginning of this month - results are still outstanding.