ReMumber changes the unlocking code of an Android mobile or tablet device into the phone number of their parents. So every time your child unlocks the device, they practice your phone number until they know it by heart.

ReMumber works every time a child unlocks their phone. But to help them learn the number in the beginning, the digits light up so that children gradually learn the correct order of the number. Only the first four digits never light up, this way a stranger can never break into the phone.

On the campaign website, people could see how ReMumber works and learn more about Missing Children Europe. But without any media budget, our entire campaign rested on PR. So on July 6th 2016 –at the beginning of the summer holidays– we sent the press release to national press and organized interviews with radio shows, blogs, etc. Another 14 countries participated and they launched the app in their respective countries based on the Belgian material and mechanic.

The PR media value reached 336.355 euros in Belgium alone, which is far bigger than expected. In a few hours, the campaign became trending topic on social networks. Missing Children Europe received great feedback from users and was proposed different free media opportunities to communicate about the campaign during summer.

But most of all, with hundreds of downloads in the first week, we helped a lot of children to remember their parents’ phone numbers in just 2 days. And a lot of families spent their holidays with ease of mind, knowing their children could contact them in any kind of emergency.