Cannes Lions
FHV BBDO, Amsterdam / MERCEDES BENZ / 2013
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Description
Mercedes-Benz Technology In Your Pocket.
How do we get people to experience Mercedes-Benz BlueEFFICIENCY,
a technology that saves up to 20% in fuel consumption?
We introduced BlueEFFICIENCY to an energy-consuming device that we all have: a smartphone. The BlueEFFICIENCY battery saver app helps you extend your battery life by up to 20%. In exactly the same way that BlueEFFICIENCY saves fuel in Mercedes-Benz cars.
The combination of a user-friendly interface and groundbreaking technologies makes the BlueEFFICIENCY app a must-have for everyone.
With innovative use of technology we manage to save battery power without any noticeable impact on functionality. Just like BlueEFFICIENCY does for Mercedes Benz cars.
Our efficient media scanner makes sure only relevant folders are being searched when crawling for user media. The smart screen brightness applies the appropriate brightness tailored to different situations. And our data synchronisation bundles pending activity and then syncs data with intervals. All contributing to a longer lasting battery life. Other technologies that make this app the best battery saver are amongst others:
• Mobile data intervals
• Intelligent WIFI switch
• Smart bluetooth connecting
• Emergency mode
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