In 2024 the R5 full electric will be released, a new generation car inspired by the R5 Turbo of the 80s.

Problem is, our target is the new generation and they are obviously too young to have known the history or design of this car.

So we needed to help our target catch up on all the years they hadn't known our car.

That’s why we have invested 400K€ for the production, 15K€ for the media buying and 16K€ for the influence able to meet these challenges.

We created the Racing Shoe5, a sneakers collection inspired by five of our most famous R5 turbo that will help the next generation catch up with 50 years of an unique style.

For this we asked to three shoes maker to resurrect this style. during month they created 5 pairs that would be an exact replica of our cars in terms of design, curves, colors and materials allow the new generation to bring our car back wherever they go.

We needed to create something that the new generation would naturally want to talk about in as many different places as possible.

So what could be better than a pair of sneakers?

A real media that the new generation takes everywhere with them, that generates conversation and that allows us to tell our story in the street, at parties, and on the social networks waiting for the release of our Renault 5 full electric.

For the launch of this pair we have implemented all the traditional means used by the big brand of sneakers, with a launch film made in 3D, a photo shooting made by the car photographer RioCam, as well as a sale in Partnership with Shinzo Paris who have created for us a special corner with three French artists Etienne Bardelli, Sebastien Preschoux, Arnaud Liard.

All KPIs of the social media campain

• Budget spent : 15 000 €

• Impressions : 16M

• Reach : 8M

• Views : 3,8M

• Video 100% completed : 586 K

• CPCV : 0,02 €